Brand Origins and Spirit

"From the user's perspective, not the professional's."

This spirit has been passed down to the staff at HIDEO WAKAMATSU for many years.

Professionals often create products based on theories that only they can understand. However, we always focus on the user and create products in good faith, responding to their feedback.

This perspective sometimes transcends professional theory and becomes the "best perspective for the user."

HIDEO WAKAMATSU will continue to create "bags that invigorate the wearer." These bags will bring about significant changes not only in the wearer's appearance, but also in their inner self.

Aesthetic Sense at the Heart of Our Design

"Rhythmic and Refined Design"
We develop designs inspired by the beautiful functionality, harmonious beauty, and delicate sensibilities characteristic of the Japanese.
Our simple yet harmonious style is a symbol of the brand's fusion of functionality and sophistication.

HISTORY

  • HISTORY
  • HISTORY
  • HISTORY

From Paris to the World — The Brand's Journey

In 1989, HIDEO WAKAMATSU opened a small boutique in front of the Luxembourg Gardens in Paris.
This is where the story of HIDEO WAKAMATSU's bag-making, which combines Japan's delicate and precise techniques with Parisian refinement, began.
Japan's uniquely advanced technical capabilities, high-tech materials, and meticulous aesthetic sense are imbued in each and every bag. As a result, HIDEO WAKAMATSU's craftsmanship is not just a product; it has become highly regarded in many countries as "world-class art" that combines fashion and functionality.
HIDEO WAKAMATSU bags inspire the lives and spirits of their owners, and they continue to be loved as a "Japanese brand of functional beauty" not only in Japan but also in countries around the world, including the United States, France, the United Kingdom, South Korea, Hong Kong, South Africa, and Cyprus.
The brand's spirit transcends time and still throbs in each and every product.

The Philosophy of Founder Hideo Wakamatsu

Wakamatsu is personally involved in everything from design to production and sales, and always places importance on being sensitive to the consumer's perspective and contemporary needs.
The brand is based on the belief that "if we make good products in Japan, the world will recognize them," even without considering overseas markets.