Brand Origins and Spirit

"From the user's perspective, not the professional's."

This spirit has been passed down to HIDEO WAKAMATSU's staff for many years.

Professionals often create products based on theories that only they can understand. However, we have always focused on the user and created products in good faith, responding to their feedback.

That perspective sometimes transcends even professional theory to provide the "best perspective for the user."

HIDEO WAKAMATSU will continue to create "bags that invigorate the wearer." These bags will bring about a profound change not only in the wearer's appearance, but also in their inner selves.

BRAND CONCEPT